On Wednesday, May 10, at 11 AM Eastern she welcomes the founders of SMART Growth Marketing, Jody Layne and Darien Hill, to discuss how to use today’s most popular marketing tools to generate brand awareness, more leads, and definitely more sales. After all, your book is your product, not your baby:
Confused by digital marketing? Book marketing?
Tune in for an informative episode of The Writestream with SMART Growth Marketing founders Jody Layne and Darien Hill:
They met for coffee one day to discuss collaborating on a project and they realized quickly there was something there. Armed with years of experience on their own, plus a genuine passion for helping people achieve their dreams of success, Darien and Jody joined forces to create SMART Growth Marketing. SMART, which stands for Strategically Marketing at the Right Time, is the foundation they build their clients’ campaigns. It’s about putting relevant messages in front of prospects at the right time when they are ready and interested to see them. This dynamic duo believes that authenticity and relevancy is what makes all marketing generate limitless results. And, of yeah, they always have a great time, too!
Jody Layne loves people and loves to talk. Her passion is working with clients and brainstorming what will work best for them. She also loves to teach what she knows. After 25 years as a professional marketer, Jody has worked in lots of mediums, but it is the SMART marketing concept that she loves best. She believes that consumers don’t want to be sold to anymore. They know what they need and when they are ready to buy, they will do their own research. The products and services that are most relevant and the companies that provide the most value will be the ones that win the sale. Jody has presented her ideas to a number of groups over the years and loves to work with businesses who understand the value of marketing. She also owns a software company with her husband, is a marathon runner and she is a mom to the coolest 13 year old ever.
Darien is passionate about inspiring individuals to unleash their inner champion. He was born in the beautiful Caribbean island of Antigua. In 1996 he received a track and field scholarship to Murray State University in Kentucky, where he received his degree in marketing.
Darien loves to help small businesses and organizations tell their story in a unique way and to inspire their customers to action. He has trained over 100 banking professionas from companies such as Suntrust Bank, BMO Harris & BB&T on how to leverage social media to increase customer acquisition. He is a highly sought after speaker and has been featured on Central Florida News 13 as a social media correspondent.
To listen by phone, dial (347) 945-7246. If you would like to ask a question on the air, press “1” to get into the queue. You can stream the show through your computer by clicking on The Writestream with Daria Anne Welcomes the Founders of SMART Growth Marketing. The episode is live on Wednesday, May 10 at 11 AM Eastern.
UPDATE: Missed it live? Click to listen.