As we approach our second anniversary in 2017, we’ve learned valuable lessons from every project.
One of the most important?
Give every client an outline of the self-publishing process that includes clear directives, deadlines, and responsibilities. In self-publishing, the author and the publisher must work in collaboration, each holding up their end of the agreement in order to achieve the desired publication date of a high-quality book.
As the publisher of your book, we’re just as vested as you in the outcome. Producing good books with original, compelling covers and stylish, readable formatting is our top priority. It’s one of the reasons why we include professional editing and formatting in every package.
This is such a vital topic, we’re placing under its own heading. We cannot stress this enough, but different formatting rules apply to Kindle/eBooks. We cannot use the same PDF we uploaded for the paperback version for the Kindle version. It simply does not work.
Therefore, once you approve your edits, your manuscript moves into formatting first for paperback, then for Kindle. We release the paperback first, with the teaser that the Kindle version is coming soon (usually within two weeks). Kindle formatting may take longer, depending upon the number of photos, charts, headers, special fonts, and other characteristics of the paperback.
You move into the fun marketing phase. If your particular package includes interviews on Writestream Radio Network, social media set-up and training, and a book signing kit we’ll set those up for you. But no matter which package you select, we encourage you to have fun engaging with your audience online and in person.
To reiterate the above, the time to make changes to your book is while it is in the editing phase. When you approve final edits, the manuscript goes into the capable hands of a professional formatter whose job is to focus on the appearance of the content, not the content itself. Once you approve the formatting, we hit the “approve” button on the date that matches your desired publication date.
The date we click the approve button is the publication date. It cannot be changed. If you want your pub date to be March 14, 2017, we must approve it anytime after midnight on that date. From that point, it will go live on Amazon within 24 hours.
Once your book is for sale on Amazon (and everywhere books are sold online), it’s time to market and promote. It is not the time to pull the book down to make yet another editorial adjustment.
Can we do it? Yes. Do we advise doing it? Absolutely not. Refer back to Step 4.
Sure, a year or two after your book is out, you may want to update it. Company founders Lisa Tarves and Daria Anne have each published second editions of our original books — years after they were published.
Ready to tell your story? Contact us here.