What is the difference between a book publisher and a book publicist? It’s an excellent question, one worthy of a blog post explaining the difference.
I recently attended a free webinar presented by Michelle Kulp, founder of BestSellingAuthorProgram.com, with whom Writestream Publishing has an affiliation (check out our Super Star and Rock Star Packages here). Before I share what I learned about book publicity, I’ll explain what Writestream Publishing provides.
Our all-inclusive packages offer (at a minimum):
For more, visit our Publishing Packages page. To sum up, we provide the professional services every author needs to begin with an excellent foundation — a properly edited, formatted, and published book. For those who have a concept, but do not have the time or the inclination to write, we also offer ghostwriting as an add-on service. For books with multiple authors, we created a Project Management Package.
Providing these services with professionalism and efficiency is a full-time job, one we take seriously even as we make the process enjoyable and simple. But writing a book is only the beginning. Once you “publish with a strong foundation,” to use Michelle Kulp’s language, the work of publicity begins.
Book publicity is a full-time effort in itself. It requires knowledge and expertise that go far beyond the services I described above, which is why we were proud to affiliate with Michelle to create our two bestseller packages that include publishing and publicity.
So the question becomes, how do you stand out with all of the books on Amazon? This is a HUGE problem right now because, as Michelle states, “saturation causes noise.”
The way you become an expert, then, is by having a #1 Bestselling Book. This will yield:
Sounds great, right?
But there is a catch. It is not enough to write and publish a professional book; you must have a SYSTEM in place to ensure your audience can find it. Michelle notes that some common mistakes authors make include:
But even if you do have ALL or SOME of these, without an effective system, you cannot become an Amazon Bestseller. Michelle has created a proven system in 3 steps:
Writestream Publishing can help with #2. However, if you want to take advantage of Amazon’s “most powerful marketing system” by becoming an Amazon Bestselling Author, I highly recommend contacting Michelle Kulp at her website, BestSellingAuthorProgram.com, where you can read her clients’ testimonials and schedule your own strategy call with her.
Listen to my interview with Michelle this past April below.