A Post by Writestream Publishing Contributor Kristyn Fetterman
Here are 11 ways to market your book. No matter where you are in the book writing process, it is never too soon to start marketing. Whether you haven’t even started writing it yet or have your published novel in hand, marketing should be a part of your daily routine as an author. Marketing is essential to your book’s success; in fact, aside from actually writing the book it may be the most important part of the process. If you want your book to do well, you are going to need to put the time and effort in to getting it out there. Luckily, you do not need to have marketing experience in order for your book to be successful. Here are some ideas on how to ensure that your book gets noticed:
1. Business Mentality
You should treat your book and its marketing as if it is your business because, well, it is. You are solely responsible for the success of your business. Your book should have its own website, email account, and even business cards. As for any business, these will help bring attention to your book and to yourself as an author.
2. Establish and Reach Your Target Audience
Based on the type of genre your book is based in, you should be well aware of your target audience. These are the people who will be most interested in and benefit from your book. You should get to know your audience and let them get to know you.
3. Be Sure to Have a Social Media Presence
Today, one of the most effective ways to market anything is through social media. You should make sure to have a social media presence for your book and for you as an author. This will allow your readers to get to know you and keep them updated on any news regarding your book.
Have people write public reviews of your book. Readers often make the decision whether or not to purchase a book after reading the reviews others have left. This may require you to give out a few free copies, but for a good review, it is well worth it.
5. Set Goals and Plan Out How to Reach Them
These goals should not be financially based but more along the lines of establishing your social media presence, number of reviews, places selling your book and number of books sold. Set your specific goals and work hard to reach each one.
6. Make Your Book Accessible
Be sure that it is easy for people to buy your book. Have links to anywhere selling your book online easy to spot. You do not want people to have to work too hard to figure out where they can buy it. Also, make sure your book is sold through popular sites and places. Few people will order your book through a website they have not heard of or used before.
7. Create Connections
When marketing your book you are not just trying to sell your book but also yourself. Let people get to know you as a person and an author. Let them in on your ideas and your likes and dislikes. This does not mean only connecting with your readers, but also other writers and booksellers in your area; if people like you, they will be more inclined to buy what you are selling.
8. Reach Out to Local Newspapers
Depending on where you live, someone in the area publishing a book could be big news. Try reaching out to your local newspapers to inquire if they might be willing to put you and your book in the paper. Who knows, you might even get an interview!
9. Become a “Vendor”
Try to get yourself involved in any community events where you could sell your book. Get a table at any craft fairs or flea markets in your area and be sure to have some sort of banner or poster advertisement so people stop and hopefully purchase your book.
10. Local Libraries
Local libraries are a good place to set up book signings and/or readings. They will likely be open to the idea of having an up-and-coming author in for a portion of any profits or even for a donation of a few copies of your book.
11. Get Creative
Try using your book to advertise your book. By that I mean use any themes, ideas or characters within your book for advertising and marketing purposes. It is a good way to let people know what your book is all about and it makes things more fun and interesting!
Need help bringing your concept to life? Already published a book but seeking some marketing assistance? Contact us here to set up your complementary phone consultation.